Draft

Path to Mastery in Digital Marketing and Social Media

konare7860Learniverser
Digital Marketing & Social Media
4.5 (450 reviews)

Beginner

5 Lessons

Overview

Objectives

  • Create a mock paid advertising campaign on a social media platform
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Content

  • Understanding different advertising platforms (Google Ads, Facebook Ads, Instagram Ads)
  • Basics of setting up ad campaigns
  • Introduction to ad targeting and budget allocation
  • Analyzing ad performance metrics for beginners

  • Understanding different advertising platforms (Google Ads, Facebook Ads, Instagram Ads)
  • Learning about audience targeting and segmentation
  • Creating compelling ad copy and visuals
  • Budget management and ROI analysis
  • Practical application: Setting up and running a small ad campaign

  • Understanding the basics of Instagram and YouTube algorithms
  • Strategies for increasing visibility and engagement
  • Content scheduling for optimal reach
  • Leveraging analytics for content optimization
  • Case studies of successful Instagram and YouTube channels

  • Deep dive into Instagram and YouTube algorithms
  • Strategies for increasing visibility and engagement
  • Content scheduling for optimal reach
  • Leveraging analytics for content optimization

  • Understanding the psychology behind viral content
  • Techniques for creating engaging and shareable content
  • Utilizing storytelling and emotional triggers
  • Case studies of successful viral campaigns

  • Identifying trending topics and niches
  • Creating engaging and shareable content
  • Utilizing multimedia (videos, infographics) effectively
  • Incorporating storytelling in content
  • Analyzing viral content case studies for insights

  • Cross-platform advertising strategies for maximum impact
  • Advanced targeting techniques (lookalike audiences, retargeting)
  • Budget optimization for higher ROI
  • A/B testing and iterative campaign improvement

  • Overview of popular social media management tools (Hootsuite, Buffer, Sprout Social)
  • Content planning and scheduling
  • Monitoring and responding to engagement
  • Analytics and reporting features
  • Hands-on practice with a chosen tool

  • Overview of leading social media management tools (Hootsuite, Buffer, Sprout Social)
  • Automating content posting and engagement
  • Monitoring and analyzing social media metrics
  • Strategies for team collaboration and client reporting

  • Developing a business plan for your social media marketing agency
  • Building a brand and online presence
  • Acquiring clients through networking and marketing
  • Managing projects and client relationships
  • Scaling your agency and expanding services